Jessica Alba’s Honest Company Inc., Not so Honest?

Jessica Alba's Honest Company Inc., Not so Honest?
Jessica Alba’s Honest Company Inc. gained a loyal following selling products it says are safer and more ecologically friendly than mainstream brands, but recent lab tests put the company's claims into question. Credit: Theo Wargo

Laundry detergent from Jessica Alba’s Honest Company Inc. may contain ingredients it promised to avoid using in their products.

Two independent lab tests commissioned by The Wall Street Journal determined Honest’s liquid laundry detergent contains sodium lauryl sulfate (SLS).

“Our findings support that there is a significant amount of sodium lauryl sulfate in Honest’s detergent,” said Barbara Pavan, a chemist at one of the labs, Impact Analytical. Another lab, Chemir, a division of EAG Inc., said its test for SLS found about the same concentration as Tide, which is made by P&G. “It was not a trace amount,” said Matthew Hynes, a chemist at Chemir who conducted the test.

Honest Company Inc. disputes the labs’ findings and says its own testing found no SLS in their products. (RELATED: 10 Reasons You Should Never Use Anything Containing Sodium Lauryl Sulfate)